If you operate or manage a business, you may not have considered the impact that playing music within your working environment can have on your business as a whole. In actual fact, the music you use can help work to improve your business.

First and foremost, it is important to remember music adds value to the time the consumer spends in a business establishment. It also affects mood, increases energy levels, and changes consumer behavior.

Flexible Music Choices

With RadioSparx, you are in control of the music!  At any time, you can choose from any of the over 465 music stations featuring Pop, Rock, Jazz, Club/Dance, Classical, Relaxation, World music, and other exciting genres. Or build your own custom station and choose from over 790,000 available tracks. With RadioSparx, you’re always in control of the music!  Featuring 100% commercial-free and royalty-free music, low pricing, and fresh and unique curated playlists, this is the next-gen business music service you’ve been looking for.

Music For Restaurants and Stores
Music provides a psychological influence in restaurants and stores. It can cause clients to spend more time and money on your business.  Music can influence their interactions and improve their attitudes during a wait.  And it can affect their perceptions of your brand personality and decor.

Music For Hotels

If used properly, music can be a useful tool employed by hoteliers. Music provides a psychological influence on a hotel’s physical environment, hotel telephone system, and a hotel’s proprietary website. In terms of the physical environment, music can: 1) cause guests to spend more time and money in an establishment; 2) influence buyer/ seller interactions; 3) improve customers’ attitudes during a wait; 4) amend guests’ perceptions of brand personality and decor; and 5) enhance employee productivity.

Regarding telephone interactions, evidence suggests that the proper use of music can bolster customers’ satisfaction with the telephone encounter. Lastly, emerging research indicates that website music can enhance viewers’ arousal, interest, satisfaction, and learning.

Impact on Staff Members

Not only can suitable music have a positive effect on your clients, but it can also have a positive effect on your staff.  Creating an atmosphere that is both appropriate and enjoyable will help maintain positive attitudes, as well as a clear sense of vision.  For example, the style of music which you choose to play can indicate whether you are aiming to operate a traditional, conservative hotel, or an innovative and cutting-edge place for guests to stay. In this way, taking the time to choose the appropriate music for your business affects the perception of both your clients and your staff members.